Case study of RealBurger World (RBW)

Answer 1

• Certainly Naz and Mark had the commitment to make this business a success and were willing to invest a significant amount of their own money to achieve the vision.
• They were willing to learn from their mistakes and to view their decisions as ways to generate “market feedback” about what worked and what was less responsive
• They use marketing strategies as they willing to redesign the stores, willing to implement different promotional tactics, willing to “expose” their business and decision-making on two episodes of a reality TV show, and so on.
• Real Burger World’s aggressive marketing techniques failed to respond to the market environment.
• They opened a secondary store, and that too although in a more appropriate location failed
• And less-than-desirable trading numbers didn’t allow them to achieve the annual revenue needed to break even.

Answer 2

Now a days burger joints in Pakistan need to constantly innovate, excite and invite consumers to experience the brand but unfortunately only fewer can meet this expectation while most of the joints motive only just to collect revenue irrespective of quality. Most of the burger joint even don’t have a quality meat.

Answer 3

As a Consumer I value all three of them (taste, quality and price) but the thing most matter for me is no doubt quality and taste. Quality retain our loyalty continue to buy them in the future.

Answer 4

Yes, they were fully focused on the brand. Naz initially thought their Burger would be healthy and on this vision they started their startup but later they used stored and processed food thus making customer unhappy. They were not good at Product and Process concept.

Answer 5

They affected by one of the four p’s which is ‘place’. The place of the store where they build went wrong. They were supposed to name their store as REAL BURGER WORLD, but due to some circumstances they renamed as RBW which lost their real identity.

They spend all the funds on advertising and focused more on BRAND than on VISION and VALUE of the store. They promoted in a wrong way telling that it was “Real Food” but actually it’s not.

Answer 6

• High the outlet name as Burger and promote it in a way such that your store will be known to be best in Burgers
• Promote a video of your burger making. People who are health conscious can get to tap into your making of food and they will visit your store
• Advertise through social media.
• First maintain your 1^st store well and then move towards the second one.